I’ve been drifting in and out of bouts of apathy and depression having lost a great friend of mine earlier this month. To get me through the mourning, I thought I’d publicly remind and rededicate myself to the ideals of and purpose of FRAKTURE when I’ve been posting less and the spirit of this brand feels like it’s waning:

I don’t write tutorials, offer design news or generally care about the local or national politics of the design world. I don’t write about the design work I’m doing for non-disclosure reasons. I am not influential nor am I outgoing. I therefore do not actively participate in the design community (fuck the AIGA). I like to think of myself as a rogue, renegade designer who’s changing the world in his own subtle way.

The content of this blog, then, is me, my opinions and thoughts.

With that, this blog is for venting about mediocrity and highlighting what excites me as a designer. Why do I hold opinions so highly? Because I’ve found that half of what being a designer is is being an opinionated sonofabitch: someone who can cut through the enormous amount of culture and noise out there and to separate the wheat from the chaff. In doing this, I hope to promote things that I personally believe are good and worthy, and condemn or criticize that which needs further work.

Additionally, I’m a believer in the adage that all that is not given is lost. Even if what I write isn’t relevant or read today, tomorrow, or a year from now, it’ll still exist, archived somewhere, available to the tentacles of every search engine. I liken this blog to a letter in a bottle, a continuous, nothing correspondence with no one possibly, but the salutation “to whom it may concern” always prominent. With that, my isolation and alienation reveal themselves.

For the most part, if you haven’t guessed already, I’m a cantankerous, disagreeable, joyfully profane misanthrope. My most happy hours are spent sitting on my ass designing things that have little consequence to mainstream consciousness. Bitching and moaning are my other favorite hobbies, though I assure you I’m equal parts positive and negative.

This all needed to be stated, if for nothing else but to evoke in myself the enthusiasm I have of my own purposes. I don’t have social recreations apart from this where I go “camping, hanging out with friends, and hiking” or any of that active, health-minded, happy-go-lucky bullshit. I’m a loner who is religiously devoted to art, design, communication, and imagination exclusively, and figure I should erase all doubt if any was lingering about what FRAKTURE means.

 

Tags: FRAKTURE, opinion, purpose

This entry was posted on Wednesday, September 28th, 2011 at 1:04 pm and is filed under design journal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.